I’ve known Nathaly from Uplife – Liikuntastudio for quite some time now and I know her studio and her products well. Though I knew Nathaly and her business, to redesign her website I needed to rediscover Uplife as a brand. Nathaly is always on the move, with energy and new ideas and I wanted that to communicate from her website.
Nathaly expressly needed her website to feature a blog, she wants to connect with the Uplife community by writing about Yoga and Ayurveda. WordPress was the perfect choice for this purpose and she was already familiar with the platform.
For the new website of Uplife I focused on these features:
- Booking System
- Newsletter subscription
Building this website did not come without its challenges – Uplife was a very interesting project for me. A very demanding task was to build the booking system and its administration area. Luckily we came out with a great solution where Nathaly is able to get email notifications when there’s a new booking to a class and the customers receive the same kind of email notification which ensure a transparent communication between them. This way Nathaly can easily manage each class, the amount of participants registered and the flow of information for her customers.
For me the redesign was all about a fresh, new look for Uplife while creating a user friendly experience with the new content of the website. I also wanted to make it easy for Nathaly to gather and manage an email list of Uplife’s newsletter subscribers. The blog was an entirely new feature for Uplife and I had to make sure it wouldn’t interfere with the news outlet of the site. It is important for a business that customers find the information they need from the website and my new design ensured a good experience for the users and Nathaly.